Friday, September 25, 2009

Want Them to Succeed

We wanted our customers to succeed. The success of our business depended on their success. We provided products and services they used on an ongoing basis. The nature of our business involved long-term relationships with them. If we had gotten them to buy something they couldn’t afford or that didn’t do the job, it would have had a negative impact on their business. They would have stopped working with us. What we tried to do, instead, was provide things that made their work easier, faster, or better in some way and contributed to their success. They were a good reference and told everyone they knew how great we were. They bought more computer equipment and software when they were ready.

Doing the Right Thing
and Achieving All Your Goals at the Same Time


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