Search Engine Optimization

If you've started your blog or are getting ready to, I recommend reading some of the free advice given out at these pages at Brad Callen's SEO Elite website. He calls it "7 Days to Complete Search Engine Optimization" and it's a good start:

http://seoelite.com/Lesson1.htm
http://seoelite.com/Lesson2-as.htm
http://seoelite.com/Lesson3-zs.htm
http://seoelite.com/Lesson4-zv.htm
http://seoelite.com/Lesson5-an.htm
http://seoelite.com/Lesson6-mn.htm
http://seoelite.com/Lesson7-yt.htm

In the final few lessons, he starts talking more about the software he developed, but there are also a lot of excellent ideas that don't cost anything to get from him or to implement on your blog!