Wednesday, November 16, 2005

Hastings Books

I missed an opportunity to talk about my book last night at Southwest Writers. Goofy! But I made up for it today. I went to the NM Co-op luncheon to hear two Hastings store managers tell us how to get our books in their stores. When they said that we could come to the store and ask for our books to be taken on consignment, I said, "What about right now?" And so I turned over 10 books to each one to be sold on consignment! It might take until Friday for them to be stocked, but they will be available for purchase no later than Saturday. Here are the two locations:

Hastings
4315 Wyoming NE
Albuquerque, NM 87111

Hastings
6100-F Coors Road NW
Albuquerque, NM 87120

Books, in stores! It's a wonderful thing.

The two managers, Will Herrera from the Wyoming store and Denis Lefferts from the Coors store, also gave us wonderful information about book signings.

Book signings have these benefits:
sell books
get books in the store
get books in a good spot in the store
gain book recognition
gain author recognition
let the author meet their readers
help people

They said it's not just about selling books. It's about making the bookstore a fun place to be and keeping the customers happy and coming back.

An author should:
engage people
smile
make eye contact
say Hi
be helpful (even if they just want to know where the bathroom is)
make their day
give away something like bookmarks or chocolate
thank people for their time
have fun

I love it!

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