Writer's Blogging Incentives
Blogging incentives for writers!
Quotes
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FROM THE INTERNET WRITING JOURNAL BLOG:
Karp Talks Author Blogs
August 24, 2005
Legendary Random House publisher Jonathan Karp, who is responsible for numerous bestsellers shocked everyone when he quit and headed over to Warner Books to head his own imprint, Warner Twelve. He tells Business Week why authors need to blog. A lot.
"Writers have to be promoters if they believe in their work. Blogs are a way for authors to communicate directly with readers and establish a personal connection. It's a way to reach readers who may not attend bookstore events, and it's more convenient for authors, too. I haven't met too many writers who were eager to fly to Houston for a day -- though I'm sure Houston is lovely this time of year."
Yes, we fondly remember those August days in Houston: 100 degrees with, say, 80 percent humidity. Lovely. Now, back to blogging, you slackers!
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FROM THE MIT ADVERTISING LAB BLOG:
Advertising in Books Comes to the US
February 13, 2006
Ads in books - not just for Russians anymore. Info Today writes today: "Citing the desire to create new revenue streams for authors, mega-publisher HarperCollins has announced the first free Web-based, ad-supported, full-text business book. Go It Alone! The Secret to Building a Successful Business on Your Own by Bruce Judson is now available on the author’s web site, where an affiliate link to Amazon, not the publisher, can also be found. Not only can the book be read at the site, but it can also be searched. HarperCollins Publishers is calling the project a test of a new business model. Some self-published authors also offer ad-supported books online, but HarperCollins’ move is the first by a major publisher."
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and BUZZMACHINE by Jeff Jarvis:
The exploding book
February 16, 2006
Harper Collins is touting the fact that it put up Bruce Judson’s new biz book for free online with ad support (not tons of ad support, though: Yahoo text ads). Says the Harper press release:
Each page of the book’s text will be indexed for search engines and accompanied by contextual ads served by major search companies. Additionally, the site will include a link to an online bookseller where consumers can buy a copy of the book.
The permalinks within the book are the more important part of this, as far as I’m concerned. More on that later.
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End Quotes
Quotes
___________________________________________________
FROM THE INTERNET WRITING JOURNAL BLOG:
Karp Talks Author Blogs
August 24, 2005
Legendary Random House publisher Jonathan Karp, who is responsible for numerous bestsellers shocked everyone when he quit and headed over to Warner Books to head his own imprint, Warner Twelve. He tells Business Week why authors need to blog. A lot.
"Writers have to be promoters if they believe in their work. Blogs are a way for authors to communicate directly with readers and establish a personal connection. It's a way to reach readers who may not attend bookstore events, and it's more convenient for authors, too. I haven't met too many writers who were eager to fly to Houston for a day -- though I'm sure Houston is lovely this time of year."
Yes, we fondly remember those August days in Houston: 100 degrees with, say, 80 percent humidity. Lovely. Now, back to blogging, you slackers!
___________________________________________________
FROM THE MIT ADVERTISING LAB BLOG:
Advertising in Books Comes to the US
February 13, 2006
Ads in books - not just for Russians anymore. Info Today writes today: "Citing the desire to create new revenue streams for authors, mega-publisher HarperCollins has announced the first free Web-based, ad-supported, full-text business book. Go It Alone! The Secret to Building a Successful Business on Your Own by Bruce Judson is now available on the author’s web site, where an affiliate link to Amazon, not the publisher, can also be found. Not only can the book be read at the site, but it can also be searched. HarperCollins Publishers is calling the project a test of a new business model. Some self-published authors also offer ad-supported books online, but HarperCollins’ move is the first by a major publisher."
___________________________________________________
and BUZZMACHINE by Jeff Jarvis:
The exploding book
February 16, 2006
Harper Collins is touting the fact that it put up Bruce Judson’s new biz book for free online with ad support (not tons of ad support, though: Yahoo text ads). Says the Harper press release:
Each page of the book’s text will be indexed for search engines and accompanied by contextual ads served by major search companies. Additionally, the site will include a link to an online bookseller where consumers can buy a copy of the book.
The permalinks within the book are the more important part of this, as far as I’m concerned. More on that later.
___________________________________________________
End Quotes
posted by Marianne at 9:23 PM
1 Comments:
Thanks, Marianne, for your inspired talk at SouthWest Writers last night. Thanks to you (and some additional blog-slogging research) my blog is up!
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