Friday, February 24, 2006

Blogging 101 Who Blogs

Some people use blogs as personal web logs or journals that they share with other people.

You might start a family blog, especially if your family is geographically far apart but wants to stay close. Then you can post and your father, mother, sister, or brother could comment on your post. Or you can make them members of your blog and they can create their own posts. You can post text, audio, or pictures. It's a great way to stay in touch and keep up on all the latest doings of family and friends.

You might start a blog just to write out your thoughts, which can help you to think things through. These blogs can be very interesting and touching even if you don't know the person. They help to demonstrate how much people are alike, no matter how different our lives or our cultures are. People will sometimes respond to blogs like this in a way that they would never do face to face. They might be able to provide wonderful insights that come precisely because they are strangers.

Many blogs today are topical blogs and are written for a specific audience and purpose. They inform, inspire, and entertain and promote ideas, services, and products. Blogs always provide something of value for free, even when they are used to make money. The free content is what the search engines catalog so that they can direct people to the site. It is what most people are searching for in the first place. And it is what bloggers provide in order to have people's attention.

You might start a blog about coffee because you love coffee and want to share your love with other people, because you have a coffee house and want to become known as an expert on coffee, or because you want to sell coffee over the internet. A Google search for coffee yields 278,000,000 with Starbucks.com in the top position. So you might decide to blog about pure arabica coffee from Kenya (only 35,800 results). And that's why blogs are becoming the new authority on everything. Because blogs are so cheap to publish that any expert anywhere on anything, no matter how esoteric or obscure, can put their knowledge on the web and be found by anyone anywhere. And also because all the people that are interested in a topic, no matter how well universal and well known, can help to make sure that the information being provided is correct and complete.

So the answer to the question "Who blogs?" is everyone!

In this series of posts, I will be talking especially to writers, who might blog to practice writing, to promote their books and other writing, or to publish on the web and make money from advertising. But then again, as my friend Rob Spiegel said, "If you write, you're a writer." I think that also means that if you blog, you're a writer, so these posts are for all of you, every one.

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