Seth Godin's Advice for Authors
Seth's Blog
Some of what he is talking about is a concept called The Long Tail. It describes how a very few books (or anything in any other category) are very, very popular but most books fall somewhere in the long tail that trails out from those (if you graphed it by volume of sales). Because of the internet, it is possible for people to find those books, to find the exact book they are looking for. Read about it in The Long Tail Squidoo Lens.
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