Seth Godin

Probably the most popular blogger on all things business is Seth Godin, Agent of Change. Reading him is a little like taking a ride in a sports car with the top down. Of course, his popularity is undoubtedly also due to good looks. Seth has written several popular books, including:

Purple Cow: Transform Your Business by Being Remarkable
Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
All Marketers Are Liars: But Great Marketers Tell Stories We Want to Believe